WildRoot was created out of a passion of fitness, food, travel and to show others what a clean and organized space can do for you! 

 To be either a top athlete or find joy in a healthy fit lifestyle. Our founder, Danielle Bitonti, started the business in her home and has since grown it into something she can share with others. 

Danielle Bitonti is the founder of Wild Root company, that finds passion in soccer, organizing and the love for vegan food! My life experiences have led me to go after the things that I love to do today. Graduated from Cal State University, Fullerton with a full ride for the women's D1 soccer team, Danielle has 20+ years of soccer knowledge and competitive background. Current professional player for Shoreline BSC based in San Diego, CA and member of the USA Beach Soccer National team, Danielle has developed a strong set of skills and track record of success to share that with the youth. 

Transitioning into mom life while maintaining a balanced lifestyle of being a single mom, professional athlete,  and an organizer! Many  people who surrounded and supported Danielle encouraged her to share her love of the game and skills of making daily operations move smoother to the community.  Danielle shares her passion for a tidy organized home so daily life feel less chaotic, cluttered and can help bring a sense of ease in your home. Born and raised in California and now based in Grand Rapids, MI!